Client: jb crumbs
Program: The New Media Institute at the University of Georgia
Case Study: JB Crumbs Mobile Website User Research for Improved Navigation
My Role: UX Research, UI/UX Design, Graphic Design, Spec Work
JB Crumbs is a full service catering company located in Southwest Georgia.
Their most popular offerings are catering, casseroles, and serving nightly tote cuisine meals.
UX Case Study presentation slide one for jb crumbs. Includes a intro to the company, users for this study and a persona.
Callouts to the principles of design and usability of the jb crumbs mobile website.
Defining the problems of the jb crumbs mobile website including a user flow.
Ideating solutions to the jb crumbs moble website such as CTA buttons, increased legibility and dropdowns in the menu navigation.
Prototype of the revised jb crumbs mobile website including a homepage and menu navigation.
Testing preparation for the new jb crumbs mobile website.
My Contributions
Applied the design thinking process to a real-world product
Documented the user’s journey through mobile website and created user flow
Identified problems and brainstormed solutions
Created mockups of proposed redesigns for improved navigation
Developed prototype for the mobile website in Figma

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