An interactive digital experience for OLLY®'s Precise Probiotics campaign at Walmart, driving education and conversion around their Precise Probiotics line. The site also promotes a sweepstakes with a chance to win eGift cards with a bonus social entry.
OLLY®'s Precise Probiotics at Walmart Homepage
on Desktop and Mobile Devices
The website was designed based on the client's Precise Probiotics toolkit including cool-toned gradients and sleek product shots. With the tagline "Get Precise With Your Probiotics," consumers are encouraged to support their gut microbiome with OLLY®.
It features a sweepstakes for eGift cards up to $3,000, a personality quiz that pairs consumers with their ideal supplement, an educational piece on the new products, and an add-to-cart module driving purchases directly at Walmart.
It features a sweepstakes for eGift cards up to $3,000, a personality quiz that pairs consumers with their ideal supplement, an educational piece on the new products, and an add-to-cart module driving purchases directly at Walmart.
Website Design
The full digital experience spans five distinct sections, each designed as a standalone module within OLLY®'s branding. The experience was optimized for mobile, where the majority of sweepstakes traffic occurs.
Landing Page on Desktop
Sweepstakes Entry on Desktop
Social Entry on Desktop
Educational List Start on Desktop
Educational List on Desktop
Quiz Start on Desktop
Quiz on Desktop
Add to Cart on Desktop
Website on Desktop
Landing Page on Mobile
Sweepstakes Entry on Mobile
Social Entry on Mobile
Educational List Start on Mobile
Educational List on Mobile
Add to Cart on Mobile
Website on Mobile
Banner Ads & Social Assets
Promotional banner ads and social graphics drove awareness and traffic to the experience across digital platforms and social media.
1000x1000 Banner
300x600 Banner
600x300 Banner
220x124 Banner
728x90 Banner
My Contributions
Received client brief and researched brand guidelines for these new product lineup to inform the visual design
Art directed the overall experience based on the toolkit
Designed all web graphics and banner ads in Adobe Photoshop, optimized for desktop and mobile
Utilized CSS to customize UI components, colors, and layout for the Dailybreak platform
Collaborated with a copywriter to create harmony between visual design and campaign messaging
Underwent multiple rounds of feedback and revisions with the client team via Asana and calls
Presented the creative approach to the internal agency team and client
