Clients: Ferrero, Wells Enterprises, amp
Agency: Breaktime Media
Copywriter: Madyn Godfrey
My Role: Art Direction, UI Design, Web Design
An interactive digital experience for Ferrero and Wells Enterprises "Go All In and Win" campaign at Walmart, promoting their instant win sweepstakes with some of the world's most recognizable frozen treat brands like Blue Bunny, Bomb Pop, Butterfinger, Blue Ribbon, Halo Top, Kinder Bueno, and Nutella.
Ferrero x Wells Go All In and Win at Walmart
Homepage on Desktop and Mobile Devices
The website was designed around the energy of the FIFA World Cup 2026™ with stadium visuals, confetti, and a bold, celebratory aesthetic that connects fans at the freezer aisle to the biggest sporting event in the world.
It features a sweepstakes with a $1 million prize, a personality quiz that pairs users with their perfect match day frozen treat, a Fetch savings integration, an add-to-cart module driving purchases directly at Walmart, and a memory match game to drive user engagement.
Website Design
The full digital experience spans six distinct sections, each designed as a standalone module within a unified World Cup aesthetic. The experience was optimized for mobile, where the majority of sweepstakes traffic occurs.
Balancing the visual identities of seven distinct brands within a cohesive campaign design system required close attention to brand hierarchy, color, and layout — a challenge that sharpened my ability to design for multi-brand campaigns at scale.
Landing Page
Go All In Sweepstakes
Quiz Question 1
Quiz Result Example
Fetch Savings
Add to Cart at Walmart
Memory Match Card Flip
Banner Ads & Social Assets
Promotional banner ads and social graphics drove awareness and traffic to the hub across digital platforms and social media.
My Contributions
Received client brief and researched brand guidelines for seven participating brands, Blue Bunny, Bomb Pop, Butterfinger, Blue Ribbon, Halo Top, Kinder Bueno, and Nutella, to inform a unified multi-brand design system
Art directed the overall visual experience, establishing a World Cup match-day aesthetic centered on stadium environments, motion, and celebration
Designed all web graphics and banner ads in Adobe Photoshop and Express, optimized for desktop and mobile
Utilized CSS to customize UI components, colors, and layout for the Dailybreak platform
Collaborated with a copywriter to create harmony between visual design and campaign messaging
Underwent multiple rounds of feedback and revisions with the client team via Asana and calls
Presented the creative approach to the internal agency team and client
Art directed the overall visual experience, establishing a World Cup match-day aesthetic centered on stadium environments, motion, and celebration
Designed all web graphics and banner ads in Adobe Photoshop and Express, optimized for desktop and mobile
Utilized CSS to customize UI components, colors, and layout for the Dailybreak platform
Collaborated with a copywriter to create harmony between visual design and campaign messaging
Underwent multiple rounds of feedback and revisions with the client team via Asana and calls
Presented the creative approach to the internal agency team and client
Preliminary Sketches
