The Unilever x FIFA World Cup 2026™ is the largest loyalty program in Breaktime Media's history — a full-scale digital hub where fans register, shop Unilever brands, upload receipts, and earn entries into sweepstakes for chances to win FIFA World Cup 2026™ match tickets and other prizes.
Unilever x FIFA World Cup Loyalty Homepage
on Desktop and Mobile Devices
The project began in May 2025 when I built RFP page mocks and an interactive Figma prototype, walking Unilever through a fully realized experience. That pitch directly contributed to winning the national program.
Once awarded, I designed net-new layouts, a rewards store system, and an all-new content center where users earn entries through trivia, puzzles, and spot-the-difference games. I collaborated daily with client services, copywriters, and developers to deliver a platform that balanced FIFA, Unilever, and retailer brand guidelines simultaneously.
National Hub Design
The national site launched in August 2025 and its success inspired six major retailers, Walmart, Target, Walgreens, CVS, Publix, and Sam's Club, to launch their own custom hubs. To date, the program has driven 767K+ visitors, 1.2M+ site views, 147K+ registrations, and $155K in purchase value. 23 fans have won FIFA match tickets.
Homepage
Receipt Upload Page
Rewards Page
Rewards Submission Page
Content Center Page
Offers Page
Brand Pages — Dove & Axe
In addition to the national hub, I created brand-specific content pages for Dove and Axe, each with unique imagery, campaign messaging, and interactive content tailored to the brand's identity.
Dove Referral and Quiz Question
Dove List Page
Dove Quiz Correct Result
Dove Quiz Incorrect Result
Axe Quiz Question 1
Axe Quiz Question 2
Axe Quiz Question 3
Axe Quiz Question 4
Axe Quiz Blue Lavender Result
Retailer Hubs Design
I adapted the national page designs to each retailer's brand guidelines and in-stock products while adhering to strict FIFA and Unilever identities across Walmart, Sam's Club, Walgreens, and Publix.
Walmart Homepage
Sam's Club Homepage
Walgreens Homepage
Publix Homepage
Banner Ads & Social Assets
Promotional banner ads and social graphics drove awareness and traffic to the hub across digital platforms and social media.
Ad on Instagram
Social Images Upon Google Search
My Contributions
Built RFP page mocks and an interactive Figma prototype that enabled the sales team to present a fully realized experience to Unilever, directly contributing to winning the national program
Designed net-new layouts, UI components, and a full rewards store system with entry mechanics for the sweepstakes
Created an all-new content center featuring trivia, spot-the-difference, and drag-and-drop games, driving 26K+ unique user interactions
Produced homepage visuals, brand-specific content pages for Dove and Axe, sweepstakes graphics, email headers, social assets, and promotional banner ads using Adobe Photoshop and Figma
Adapted the national design system across four custom retailer hubs for Walmart, Walgreens, Publix, and Sam's Club, navigating each partner's brand guidelines alongside FIFA and Unilever standards
Collaborated daily with client services, copywriters, and developers to translate complex brand requirements into a cohesive, intuitive platform
Continued leading creative updates for the program nearly a year after launch — still active as of May 2026
Designed net-new layouts, UI components, and a full rewards store system with entry mechanics for the sweepstakes
Created an all-new content center featuring trivia, spot-the-difference, and drag-and-drop games, driving 26K+ unique user interactions
Produced homepage visuals, brand-specific content pages for Dove and Axe, sweepstakes graphics, email headers, social assets, and promotional banner ads using Adobe Photoshop and Figma
Adapted the national design system across four custom retailer hubs for Walmart, Walgreens, Publix, and Sam's Club, navigating each partner's brand guidelines alongside FIFA and Unilever standards
Collaborated daily with client services, copywriters, and developers to translate complex brand requirements into a cohesive, intuitive platform
Continued leading creative updates for the program nearly a year after launch — still active as of May 2026
Preliminary Sketches
